Rebranding Rollout

• Conducted an audit across departments to identify team needs and develop new communication tools.
• Developed the brand’s visual system, creating product, event and sub-brand identities, expanding brand guidelines and building tailored templates.
• Led a team of one graphic designer, two motion designers, two layout designers and a network of freelancers.
• Restructured production workflows and tracking tools, and reorganised the file architecture.

Brand rollout by Pauline Daher
Adapted logos for products, events and collaborations, and structured the visual identity to suit different audiences and platforms. Corporate, employer branding, B2B and B2C, with a consistent approach to visual adaptations..
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Target audience: Freelancers
Keyvisual

Sub-brand logos

B2B · Large Corporations
Key Visual

Sub-brand logos

Press kit
Before / After

Research Reports & White Papers

Social Media
Before / After
Needs analysis and development of editable templates tailored to each team (Marketing, HR, Product, PR, etc.).

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Webdesign
Réalisation des pages par Agence Lord,
nouvelles pages et maquettes figma exploitables par Pauline Daher
( Figma -  intégration wordpress par  Guillaume Rynkiewitzc)

Newsletters
Réalisation de plusieurs templates ( BtoB, BtoC marketing et produit)
(brevo - ex sendinblue - & hubspot)

Created all design system illustrations in collaboration with product teams, following an audit and adapting existing assets using the Blush plugin.