WELCOME
HI, I’M PAULINE DAHER.
GRAPHIC DESIGNER AND ART DIRECTOR
BASED IN MARSEILLE.
Freelance specializing in brand and editorial design,
I create logos and brand identities that make sense.
WE’VE WORKED TOGETHER
MAZARINE AGENCY Paris (DIESEL - ESTEE LAUDER - DKNY - ABERLOUR - SIGNAL...) EDENSPIEKERMANN AGENCY Berlin (RED BULL - DEUTSHBAHN - DUBSMASH- EUROPCAR ) LA PROVENCE Marseille (CIC Banque - AIRBNB - NOVOTEL - METROPOLE AIX-MARSEILLE...) BOOKING.COM, LITTLEBIG CONNECTION...
SERVICES
BRANDING
Naming, positioning, and visual identity design: logo creation, full brand guidelines, and brand applications across all media, from print to digital (including web design and motion design).REBRANDING
Implementation and adaptation of your new visual identity across all communication materials. Support with internal project coordination, whether working directly with your team or alongside an agency.ART DIRECTION
Creation of cohesive and impactful visual worlds: moodboards, shoot direction, and the development of a creative universe that highlights your product or brandEDITORIAL DESIGN
Design and production of editorial projects for print and digital media: white papers, magazines, brochures, and press publications. Delivery of clean, well-structured, and easy-to-use InDesign source files.TEMPLATES
Custom templates for PowerPoint, Word, Canva, or Figma, designed to be easily editable and practical for your teams to use on a daily basis.ABOUT ME
Born under the blue lights of Marseille, I have built my professional journey between Paris (Mazarine agency), Berlin (Edenspiekermann agency) & Barcelona.
Working freelance, in agency or in-house, my experience in branding and art direction has allowed me to carry out numerous projects. Rigorous dreamer and passionate worker, I conceive design as a response to a problem.
Back in Marseille, my goal is to create meaningful identities as they are the visual translation of the values, visions, and emotions of each brand.