WELCOME
MY NAME IS PAULINE
Graphic designer based in Marseille specializing in brand design.
I create logos and brand identities that make sense.
I create logos and brand identities that make sense.
ABOUT ME
Born under the blue lights of Marseille, I have built my professional journey between Paris (Mazarine agency), Berlin ( Edenspiekermann agency) & Barcelona. Working freelance, in agency or in-house, my experience in branding and art direction has allowed me to carry out numerous projects. Rigorous dreamer and passionate worker, I conceive design as a response to a problem. Back in Marseille, my goal is to create meaningful identities as they are the visual translation of the values, visions, and emotions of each brand.
WAY OF WORKING
I conceptualize brand design as a key revealer of each project's fundamental identity. It's not about creating from scratch but about visually translating the essence, values, and messages inherent in each brand. My aim is to craft a transparent and impactful graphic system that doesn't confine but rather unveils.
I particularly enjoy crafting logos with subtle messages. In mine, for instance, you'll discover a fusion of my initials— the "P" and "D" for Pauline Daher—along with the 'Command' key from MAC, a key often used by graphic designers. For Surfasana, a brand merging surf and yoga, I fashioned a logo featuring visual cues evoking surfing, the yogic OM symbol, a circular and geometric form akin to Yin and Yang, and naturally, the prominent "S" for Surfasana.
In my work for FORWARD, I explored the theme of progression, with the entire brand identity supporting the concept of movement. In my collaboration with the brand "Noires" (Black in French), the identity was crafted to articulate the dynamic interplay of black tones.
For a deeper dive into my portfolio, I encourage you to explore the gallery or reach out for a virtual coffee chat.
Enjoy your visit!