CIC Tour 

LA PROVENCE & CIC Bank  l 2025

Some experiences are simply too good to watch from the sidelines. For the CIC Tour de La Provence, I developed a campaign promoting a VIP contest by contrasting two perspectives: watching the race from home or living it from inside the official race convoy. A simple visual idea designed to make the prize instantly desirable.
Mark
Copyright Pauline Daher 2026  
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COPYRIGHT PAULINE DAHER 2026
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